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A new privately held, venture backed company named Insound Medical has developed a very interesting new “hearing solution” called the Lyric (its funny that they avoid “hearing aid” at all costs- most companies are doing this in one way or another). Developed by ENT physicians and audiologists, this new hearing aid rests very close to the tympanic membrane. No surgery is required for this invisible hearing aid. It’s placement minimizes occlusion (like talking inside of a barrel) and feedback. When the battery dies the device dies- usually about 120 days. The user can control the volume or turn it on and off via a magnetic adjustment tool. The Lyric can fit the ear canals of about 75% of the people out there.

Downsides to this hearing aid: these aids aren’t waterproof, limited frequency range and power, and the pricing information, which is really a subscription based fee, is opaque.

Things I like:

1) invisible hearing device

2)minimizes the effect of sounding like I’m “talking inside of a barrel”

3)new, creative idea from a small company when consolidation seems to be the trend.

4)built with lots of input from hearing impaired users. The device uses analog sound which might prove itself over digital.

5)uses your own ear to naturally draw the sound toward the hearing aid

Who can Wear Lyric?

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